ARTIST'S STATEMENT //
I have spent an unhealthy amount of time practicing the craft of advertising in Dubai and have worked with some of the finest photographers on ad campaigns. I now bring that rich experience to my own photography. Whilst working on an ad campaign, I discovered that the average household in rich countries has over 300,000 items. Working with companies (big and small), the global advertising industry has ramped up growth and demand for products that is costing the earth nearly $3 trillion in environmental, social and human health damage. To offset my own advertising and environmental footprint, I now champion only ethical brands and use my art to raise awareness for sustainability and minimalism. I am currently working on a long term photography project.