November 17, 2021
IN CONVERSATION WITH NEGO JÚNIOR
Photography by Nego Júnior
Interview by Melanie Meggs
Nego Júnior has a degree in Digital Design from the University of Santo Amaro, an MBA in Business Management from FGV and a postgraduate degree in Media, Information and Culture from the Center for Latin American Studies on Culture at USP. He worked in several advertising agencies as a digital art director until he entered a solo career and later immersed himself in the world of photography, his great passion.
Nego is the founder of the collective Samba Rock Na Veia and one of the protagonists that started the process of registering samba rock as an intangible cultural heritage of the city of São Paulo. Nego photographs and records the dances, concerts and samba rock events in the state of São Paulo. In this series, A-LUZ-CINANTE is a fanciful look at dancefloors, couples, trios and crowds driven by style, movement and culture. The technique of light in the images reflects part of the Nego's inventiveness when watching these turns and twirls of an agglutinating culture of black origins, both samba and rock, come from African musicality and body expression, which after several mutations consolidates as samba rock culture, and continues its journey influencing other artistic and cultural outbreaks. In addition, Nego fuses environments and exteriorisations by connecting elements from the dancefloors in samba rock dances to giras, xirês in the terreiros of African-based religions.
"Love really comes from my spirituality and blackness."